About us.
Joel Cooper PhD founded Red Scientific in 2015 to fill a community need for better access to the industry standard Detection Response Task (ISO 17488) and Visual Occlusion Technique (ISO 16673). Joel is a classically trained Cognitive Psychologist and has studied diverse issues of driver attention ranging from cell phone related distraction to driver disengagement with vehicle automation. The tools that we develop at Red Scientific are developed by researchers, for researchers, and are currently in use by some of the biggest companies around the world.