Red Scientific is led by Joel Cooper, PhD, an expert in driver attention measurement and the developer of ISO-compliant research instruments used by automotive manufacturers and research institutions worldwide.
Joel Cooper, PhD
Dr. Cooper specializes in Human Factors and Cognitive Psychology, with expertise in experimental design, quantitative analysis, and human–machine interaction. He has led research and consulting initiatives advancing driver attention assessment and ISO-standardized methods including the Detection Response Task (ISO 17488) and Visual Occlusion Technique (ISO 16673).
Education & Experience
- 2015–Present — Founder, Red Scientific Inc.
- 2011–2020 — Associate Research Professor, University of Utah
- 2010 — Ph.D., Cognitive Psychology, University of Utah
Mission
Red Scientific advances road safety by conducting applied research on driver attention and building the precision instruments that make that research possible.